april fools gönnung

Gönnung needed a bold way to break through the noise of traditional snack branding for April Fools' Day 2026. I developed a provocative campaign centered around "Munchie-Oblaten," a satirical product that blends Austrian humor with religious symbolism. By creating the "Holy Gönnjamin" persona and a "sacred" visual identity, the project strengthens the brand’s image as a fearless, self-ironic player in the market.